Unbounce vs ClickFunnels: Which Tool Boosts Your Business Faster?
Yasin Arafat
- Updated: July 13, 2024
- 19 Min Read
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Picking between Unbounce and ClickFunnels for your online business can be tricky. It’s like choosing between playing soccer or basketball. Both are fun, but which game fits you best?
Do you just want to invite people over (Unbounce), or do you want to throw a big party and make sure everyone has a good time (ClickFunnels)? This guide will help you decide!
What is Unbounce?
Unbounce is a cool tool that helps you make web pages that convince visitors to buy your stuff or sign up for your newsletters. It’s like a magic kit that helps you create fancy pictures and words that make visitors want to stay.
What is ClickFunnels?
ClickFunnels is like a Swiss Army knife; it has everything you need to make sure visitors not only come to your site but also buy your products. From showing your product to saying thank you for buying, ClickFunnels helps you do it all.
Let’s dive deeper and find out which tool can make your business grow just like how you want your favorite plants to grow in a garden!
Table of Contents
TL;DR Overview of Unbounce vs ClickFunnels
If you’re in a hurry and want to skip the details, here’s our “Too-Long; Didn’t-Read” overview of ClickFunnels and Unbounce.
- Different Focus: ClickFunnels builds entire sales funnels, while Unbounce focuses on creating landing pages .
- Pricing: Both services start at similar prices ($97 for ClickFunnels and $99 for Unbounce), but ClickFunnels offers more features and integrations .
- Key Features: Both have a drag-and-drop editor, page templates, and split testing capabilities. However, ClickFunnels includes website hosting, high-converting sales funnels, membership sites, and an email autoresponder, which Unbounce does not.
- Free Trials: Both services offer free trials. Try them out to see which one fits your needs better!
What's the Big Deal with Unbounce and ClickFunnels?
Now, we will talk about Unbounce and ClickFunnels and how they help your online business. Both tools are great, but they do different things. Let’s see what makes each one special.
Unbounce: Best for Landing Pages
Unbounce helps you create landing pages. Think of a landing page as a special welcome page for your visitors. It’s like a big sign that says, “Come in and see what we have!” You can easily make these pages look just right using Unbounce. You can also test different designs to see which one gets more people to sign up or buy something .
ClickFunnels: Best for Sales Funnels
ClickFunnels does more than just landing pages. It helps you build sales funnels. A sales funnel is like a path that guides visitors step by step to buy something from you. Imagine having a helpful guide who shows visitors around, answers their questions, and helps them decide to buy. ClickFunnels makes this easy by linking several web pages together, each with a specific goal like showing a product, collecting contact info, or completing a sale.
How Do They Work?
Unbounce: Use Unbounce to create one strong, attractive page that grabs your visitor’s attention. It’s great if you want to focus on one thing, like getting people to sign up for a newsletter or download an ebook. You can add forms, pop-ups, and sticky bars to get more interaction from visitors.
ClickFunnels: ClickFunnels builds a series of pages, each leading to the next. For example, a visitor might start on a page that offers a free ebook, then move to a page asking for their email, and finally go to a page where they can buy a product. This step-by-step process helps guide visitors and makes it more likely they will buy something from you
Which One Should You Choose?
- Use Unbounce if you need a single landing page to get visitors to take one action, like signing up for a webinar. It’s simple and powerful for this purpose.
- Use ClickFunnels if you want to create a whole journey for your visitors, guiding them through different stages until they make a purchase. It’s great for more complex sales processes .
By understanding these differences, you can choose the right tool for your needs. Whether you want a single, high-converting landing page or a complex funnel that guides visitors from interest to purchase, Unbounce and ClickFunnels have you covered. Use Unbounce for simple, powerful landing pages and ClickFunnels for detailed, step-by-step sales journeys.
Unbounce vs ClickFunnels: Features
Let’s dive into what makes each tool great, so you can pick the one that will help your business shine the brightest!
Unbounce Features
Drag-and-Drop Builder
Unbounce makes building web pages easy. With the Drag-and-Drop Builder, you don’t need to know how to code. Just move things around with your mouse. You can add text, images, and buttons wherever you want. This makes it simple to create beautiful pages quickly.
Pre-built Templates
Unbounce offers many Pre-built Templates. These templates are ready-made designs for your web pages. You can pick a template that fits your needs and customize it. There are templates for different industries like eCommerce, coaching, and more. This saves you time and helps your pages look professional.
Pop-Up Builder
Want to grab your visitors’ attention? Use the Pop-Up Builder. With Unbounce, you can create pop-ups that appear on your site. These pop-ups can collect emails, offer discounts, or give important messages. You can choose when the pop-up shows up, like when someone is about to leave your page.
Advanced Targeting
Unbounce helps you show the right message to the right people. With Advanced Targeting, you can control who sees your pop-ups and pages. You can target visitors based on their location, the device they use, or where they came from. This makes your marketing more effective.
Two-Step Forms Builder
Unbounce makes forms easy to fill out with the Two-Step Forms Builder. First, the visitor sees a simple form asking for basic info. After they fill it out, they see the next part of the form. This step-by-step process makes it more likely they will complete the form. This helps you get more leads.
A/B Split Testing
Want to know which page works better? Use A/B Testing in Unbounce. You can create two versions of a page and see which one gets more clicks or sales. Unbounce shows you the results, so you can choose the best version. This helps you improve your pages and get better results.
AI Optimization
Unbounce uses smart technology to help you improve your pages. With AI Optimization, the system looks at your pages and suggests changes. These changes can help you get more clicks and conversions. It’s like having a marketing expert on your team.
AI Copywriting
Need help writing your web page text? Unbounce has AI Copywriting. You give it some ideas, and the AI writes the text for you. This helps you create catchy headlines and engaging content. It saves you time and helps your pages stand out.
Dynamic Text Replacement
Make your pages personal with Dynamic Text Replacement. Unbounce changes the text on your page based on what visitors search for. If someone searches for “summer shoes,” your page can say “Best Summer Shoes.” This makes your pages more relevant and helps you get more sales.
ClickFunnels Features
Countdown Funnels
ClickFunnels helps you create urgency with Countdown Funnels. You can add timers to your sales pages to make people act fast. This feature is perfect for special sales or limited-time offers. You can easily set it up and customize it to match your campaign. This helps you sell more by making customers feel they need to buy now.
Course Creator
Do you want to sell online courses? ClickFunnels makes it super easy. With the Course Creator, you can design and manage your courses all in one place. You can create lessons, handle payments, and set up a member area. No need for extra tools. Everything you need is right there, making it as easy as writing a blog post.
Website Builder
Building a website is a breeze with ClickFunnels. You don’t need to know how to code. The Website Builder lets you create beautiful websites using a simple drag-and-drop tool. You can pick from templates for different needs, like eCommerce, coaching, or membership sites. Your website will look professional and load fast.
Visual Funnel Builder
ClickFunnels lets you see and build your sales funnel step by step. The Visual Funnel Builder shows you each part of your funnel. You can easily add, remove, or change steps. This makes it easy to create funnels that turn visitors into customers. It’s very user-friendly and great for beginners.
Ecommerce Features
ClickFunnels has awesome eCommerce features. You can set up an online store, add products, and manage sales. It supports one-click upsells and order bumps, which help increase your sales. Selling products online has never been this easy.
CRM System
ClickFunnels helps you manage your customers with its built-in CRM system. You can keep track of customer interactions, segment your audience, and automate follow-ups. This helps you stay connected with your customers and boost your sales.
High-Converting Landing Pages
ClickFunnels is known for creating high-converting landing pages. These pages are designed to capture leads and drive sales. You can start with pre-made templates and customize them to fit your brand. The drag-and-drop editor makes it easy to create attractive and effective landing pages.
Membership Platforms
If you want to offer subscription-based services, ClickFunnels is perfect for you. The Membership Platforms feature lets you create membership sites. You can offer exclusive content and manage subscriptions all in one place. This helps you build a community and generate recurring revenue.
All-in-One Email Marketing Solution
Email marketing is simple with ClickFunnels. It includes an all-in-one email marketing solution. You can create and send email campaigns, segment your subscribers, and automate follow-ups. The platform provides professional email templates that you can customize to match your brand.
A/B Testing
ClickFunnels helps you stay ahead by optimizing your funnels with A/B testing. You can test different versions of your pages to see which one works best. This helps you improve your conversion rates over time. It’s a powerful tool for making sure your marketing is always effective.
In-Depth Analytics
ClickFunnels provides in-depth analytics to help you track your performance. You can see data on your sales, conversion rates, and customer behavior. This helps you make informed decisions and optimize your marketing efforts. It’s a valuable tool for understanding how your business is doing.
Drag-and-Drop Mastery
The drag-and-drop editor in ClickFunnels is very easy to use. You can quickly add and customize elements on your pages. This feature makes it easy for anyone to create professional-looking pages without any coding skills. It’s all about simplicity and control.
Marketing Automations
ClickFunnels makes marketing automation simple. You can set up automated workflows to nurture leads and promote offers. This saves you time and ensures no lead is left unattended. It’s a great way to keep your marketing efforts running smoothly.
One-Stop Product Management
Managing your products is simple with ClickFunnels. The one-stop product management feature lets you handle inventory, pricing, and order fulfillment all in one place. This streamlines your operations and makes your business more efficient. Everything you need is right at your fingertips.
Domain Management
ClickFunnels includes domain management. You can connect and manage your custom domains directly from the platform. This ensures your online presence is professional and secure. It’s easy to keep everything in one place.
Pricing Plans: Unbounce vs ClickFunnels
Let’s talk about the cost of using Unbounce and ClickFunnels. These tools help you grow your business online, but they have different prices. We’ll look at what you get with each plan so you can choose the best one for you.
Unbounce Pricing Plans
Unbounce has four main plans:
Build Plan:
- Price: $99/month or $74/month if billed yearly.
- Features: You can make unlimited landing pages, popups, and sticky bars. It supports up to 20,000 visitors each month. You get AI copywriting, one domain, and free hosting. Help is available through phone, email, and live chat.
Experiment Plan:
- Price: $149/month or $112/month if billed yearly.
- Features: All Build plan features plus A/B testing. It supports up to 30,000 visitors each month and includes dynamic text replacement.
Optimize Plan:
- Price: $249/month or $187/month if billed yearly.
- Features: All Experiment plan features plus Smart Traffic, audience insights, and advanced targeting. It supports up to 50,000 visitors each month.
Concierge Plan:
- Price: Starting at $649/month.
- Features: All Optimize plan features plus a dedicated customer success manager, custom design and development services, and unlimited client instances. It supports more than 100,000 visitors each month.
ClickFunnels Pricing Plans
ClickFunnels has two main plans:
Basic Plan:
- Price: $97/month.
- Features: Create up to 20 funnels and 100 pages. You get unlimited contacts, funnel templates, membership site creation, and email integrations. It also includes an inbuilt email autoresponder.
Platinum Plan:
- Price: $297/month.
- Features: All Basic plan features plus unlimited funnels and pages, follow-up funnels for email and text automation, and access to FunnelFlix, a training platform.
Which Gives You More Bang for Your Buck?
- Unbounce is awesome if you want to make lots of web pages quickly and don’t need extra frills. It’s cheaper and very good at what it does.
- ClickFunnels is a bit pricier but it’s worth it if you need to create a whole online selling process. It’s like having a whole team helping you sell stuff.
Both Unbounce and ClickFunnels let you try their tools for free for a bit, so why not test them out? Seeing which one you like working with will help you make a good choice.
Integrations: Unbounce vs ClickFunnels
Let’s see how Unbounce and ClickFunnels connect with other tools you use. These connections, called integrations, help make your marketing work smoother and easier. We’ll look at what each platform offers so you can pick the best one for your needs.
ClickFunnels: Your All-in-One Sales Machine
Unbounce works with many popular tools to help you manage your marketing efforts:
- Zapier: Connects Unbounce with over 5,000 apps. This lets you move data between Unbounce and other tools like Slack, Google Sheets, and more without any coding .
- Google Analytics: Tracks visitors and conversions on your landing pages. This helps you see how well your pages are doing all in one place .
- Salesforce: Sends new leads from Unbounce to Salesforce automatically. This makes managing your contacts easy .
- Mailchimp: Adds new leads from Unbounce to your Mailchimp lists. This is great for email marketing campaigns .
- HubSpot: Integrates Unbounce with HubSpot for managing your contacts and automating your marketing .
- Facebook: Uses the Facebook pixel to customize your ad targeting based on leads from Unbounce .
- Shopify: Connects Unbounce landing pages to your Shopify store. This helps with e-commerce integration .
- ActiveCampaign: Sends leads from Unbounce to ActiveCampaign for advanced email marketing and automation .
ClickFunnels Integrations
ClickFunnels also has many integrations to support your sales funnels:
- Zapier: Connects ClickFunnels with many apps and services without coding .
- Twilio: Sends personalized SMS messages to your leads .
- Stripe: Processes payments and sends receipts to customers from your funnels .
- PayPal: Adds a PayPal button to your ClickFunnels pages for easy payments .
- Shopify: Integrates your Shopify store with ClickFunnels for better sales management .
- Salesforce: Links ClickFunnels with Salesforce for easy lead management.
- Mailchimp: Connects with Mailchimp for email marketing .
- Kajabi: Links products in ClickFunnels with membership areas in Kajabi .
- Zoom and GoToWebinar: Integrates with webinar platforms for seamless webinar marketing .
Pros and Cons: Unbounce vs ClickFunnels
Let’s dive into the good and bad points of Unbounce and ClickFunnels. These tools help you grow your business online, but they have their pros and cons. Here’s a simple breakdown to help you choose the best one for your needs.
Unbounce: pros and Cons
Pros:
- Easy to Use: Unbounce has a drag-and-drop builder that makes creating landing pages simple. You don’t need to know how to code.
- Customizable: You can design landing pages that look exactly the way you want. This helps your pages match your brand perfectly .
- A/B Testing: Unbounce allows you to test different versions of your pages to see which one works best. This helps improve your results over time .
- Integrations: It works well with many other tools like Google Analytics, Mailchimp, and HubSpot. This makes your marketing easier to manage .
- Good Support: Unbounce offers help through phone, email, and live chat. Users say the support team is responsive and helpful .
- No Coding Needed: You can create and publish landing pages without any technical skills.
- Fast Loading: Unbounce pages load quickly, which keeps visitors on your site .
- Custom Domains: You can use your own domain name, which looks more professional .
Cons
- Pricey: Some users think Unbounce is expensive, especially for small businesses .
- Limited Features: Unbounce focuses on landing pages and doesn’t offer complete sales funnel capabilities.
- Learning Curve: It can be a bit tricky for new users at first, but it gets easier with practice .
- Fewer Templates: There are fewer pre-designed templates compared to some other tools .
- Mobile Optimization: Some users find it challenging to optimize pages for mobile devices .
- Complex Integrations: Setting up integrations can be time-consuming and complex .
- Resource-Intensive: High-traffic pages can use a lot of resources, leading to higher costs. Limited Automation: Unbounce lacks advanced automation features found in other platforms .
ClickFunnels: Pros and Cons
Pros
- All-in-One: ClickFunnels combines landing pages, sales funnels, CRM, and email tools in one platform. This makes it very convenient.
- Easy to Use: The drag-and-drop editor is simple, making it easy to create and customize sales funnels.
- Lots of Templates: ClickFunnels offers many high-converting funnel templates for various needs.
- Complete Funnels: It’s excellent for creating complete sales funnels that guide visitors through the buying process.
- Good Integrations: ClickFunnels integrates well with tools like Stripe, PayPal, and webinar platforms like Zoom.
- Community Support: There is a strong community and plenty of online resources, including tutorials and webinars.
- Customer Support: Generally good support with helpful representatives and video tutorials.
- High Conversion: Funnels are designed to maximize conversions, helping businesses grow their customer base.
Cons:
- Expensive: ClickFunnels is relatively pricey, with plans starting at $97 per month.
- Buggy Interface: Some users report occasional bugs and glitches that can disrupt work .
- Limited Customization: Advanced users may find it lacks deep customization options .
- Email Issues: Some users experience problems with the email autoresponder, affecting email delivery .
- Learning Curve: Despite being user-friendly, new users need time to understand all features.
- Downtime: There have been instances of software downtime, impacting business operations.
- Overwhelming for Beginners: The extensive features can be overwhelming for beginners.
- Limited Membership Site Features: While it supports membership sites, the functionality isn’t as robust as specialized platforms like Kajabi.
Use Cases and Scenarios: Unbounce vs ClickFunnels
Let’s explore how Unbounce and ClickFunnels can help different types of businesses. Both tools are great, but they shine in different situations. Here’s a look at how each one can be used in real-world scenarios.
Best Use Cases for Unbounce
Unbounce is perfect for creating landing pages. Here are some examples:
- E-commerce: Unbounce helps e-commerce businesses create landing pages for product launches and special deals. For example, a skincare brand can use Unbounce to offer personalized skin analysis. This helps attract more customers by showing the benefits clearly and making it easy to sign up.
- SaaS (Software as a Service): SaaS companies use Unbounce to get more sign-ups for free trials and demos. A landing page can highlight the software’s key features and benefits, making it easy for visitors to understand and sign up. This helps increase user numbers.
- Events: Organizers of webinars and conferences use Unbounce to boost registrations. They create landing pages with event details, speaker bios, and schedules, making it simple for visitors to register. This integration with email tools helps manage follow-ups easily.
- Agencies: Marketing agencies use Unbounce to create landing pages for clients. They quickly design and optimize pages to meet specific client needs, showing their expertise and delivering better results.
Best Use Cases for ClickFunnels
ClickFunnels is great for building complete sales funnels. Here’s how it helps different industries:
- E-commerce: ClickFunnels helps create entire sales funnels, from product introduction to checkout. For instance, a smart toothbrush company can use ClickFunnels to market their product, leading customers through the buying process smoothly.
- Coaching and Consulting: Coaches and consultants use ClickFunnels to capture leads and schedule consultations. Integrating calendar tools makes it easy to book appointments and follow up with clients, improving customer management.
- Digital Products and Courses: Creators of online courses and digital products use ClickFunnels to manage sales. The platform integrates with membership sites, making it simple to sell and deliver digital content effectively.
- Webinars and Live Events: Businesses promoting webinars use ClickFunnels to handle registrations, reminders, and follow-ups. Integration with webinar platforms like Zoom ensures a seamless experience for attendees and hosts.
Industry-Specific Scenarios
E-commerce: Imagine a company launching a new line of protein bars. They can use Unbounce to create a landing page that highlights the product’s benefits and customer testimonials. Alternatively, they can use ClickFunnels to create a sales funnel that includes an introductory video, special offers, and an easy checkout process.
Education and Training: An online course provider might use Unbounce to create a landing page showing the course benefits and encouraging sign-ups for free trials. In contrast, they could use ClickFunnels to build a complete funnel that includes a webinar signup, course sales page, and member area integration for delivering course content.
Testimonials and Case Studies
- Unbounce: Companies like Perfect Keto and Twinwoods Adventure have seen great results using Unbounce. They report higher conversion rates for product launches and event registrations by leveraging Unbounce’s A/B testing and Smart Builder features (GreatSoft) (Startupplugs) .
- ClickFunnels: Many businesses, especially in the digital product space, have shared success stories with ClickFunnels. They highlight how the platform has streamlined their sales process and increased revenue by effectively managing customer journeys from interest to purchase (GreatSoft) .
By understanding these use cases and scenarios, you can better decide whether Unbounce or ClickFunnels fits your business needs. Both tools offer powerful features tailored to specific marketing goals, ensuring you achieve the best results for your campaigns.
User Reviews and Testimonials: Unbounce vs ClickFunnels
Let’s look at what real users say about Unbounce and ClickFunnels. Reviews help us understand what people like and don’t like about these tools. Here’s a simple breakdown of user feedback to help you decide which one fits your needs best.
Unbounce User Reviews
Users love Unbounce for its easy-to-use drag-and-drop builder. It makes creating landing pages simple and fast. People also like the customization options, which allow them to match their landing pages to their brand perfectly. The A/B testing feature helps users see what works best to improve their results.
However, some users think Unbounce is a bit pricey, especially for small businesses. They also mention that setting up advanced tracking can be tricky. Despite these issues, Unbounce gets high marks for its user-friendly interface and helpful customer support.
Third-Party Review Scores:
- Capterra: 4.6/5
- FinancesOnline: 9.1/10
- G2: 4.4/5
User Quotes:
“Unbounce is easy to use with lots of features. The A/B testing functionality helps in optimizing landing pages effectively.” – Capterra Reviewer
ClickFunnels User Reviews
ClickFunnels is praised for being an all-in-one solution. Users appreciate the ease of creating complete sales funnels with its drag-and-drop editor. The platform offers a variety of templates that are designed to convert visitors into customers. Users also like the strong community support and helpful customer service.
On the downside, ClickFunnels is considered expensive, with plans starting at $97 per month. Some users report occasional bugs and find the platform overwhelming at first. Despite these drawbacks, ClickFunnels is popular for its comprehensive features and high-converting sales funnels.
Third-Party Review Scores:
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.6/5
User Quotes:
“ClickFunnels is great for creating complete sales funnels. The templates and ease of use make it a powerful tool for any business.” – G2 Reviewer
FAQs: Unbounce vs ClickFunnels
What is Unbounce best for?
Unbounce is great for making landing pages. It has a drag-and-drop builder that’s easy to use. You don’t need to know how to code. It’s perfect for businesses that need to create landing pages quickly and want to test different designs to see what works best.
What is ClickFunnels best for?
ClickFunnels is designed to build complete sales funnels. It combines landing pages, email marketing, and more into one tool. It’s perfect for businesses that need to guide customers through a detailed sales process. It’s great for lead generation and sales conversion.
How do the pricing plans compare?
Unbounce’s pricing starts at $99 per month for the basic plan, which is good for small businesses. ClickFunnels starts at $97 per month. Both offer higher plans with more features, but ClickFunnels tends to be more expensive because it includes more tools in one package.
Which platform is easier to use?
Both platforms are user-friendly but serve different purposes. Unbounce is simpler for creating landing pages. ClickFunnels has more features, so it can take longer to learn. If you need just landing pages, Unbounce is easier. If you need complete sales funnels, ClickFunnels is worth the extra time to learn.
Can I integrate these platforms with other tools?
Yes, both Unbounce and ClickFunnels integrate with many other tools. Unbounce works well with tools like Google Analytics, Mailchimp, and HubSpot. ClickFunnels integrates with over 40 services, including email and payment systems, making it very versatile.
Which platform should I choose for my business?
Choose Unbounce if you need a powerful landing page builder that’s easy to use and great for testing different designs. It’s ideal for marketing agencies, e-commerce stores, and SaaS companies. Choose ClickFunnels if you need a comprehensive tool to manage sales funnels, email campaigns, and webinars. It’s perfect for coaches, professional services, and affiliate marketers.
Final Verdict and Conclusion: Unbounce vs ClickFunnels
Let’s wrap up our comparison of Unbounce and ClickFunnels. Both tools help you grow your business online, but they serve different purposes. Here’s a simple breakdown to help you decide which one is right for you.
Summary of Key Findings
Unbounce is best for creating landing pages. It has a drag-and-drop builder that’s easy to use, even if you don’t know how to code. You can customize your pages to match your brand and use A/B testing to see what works best. Unbounce integrates well with tools like Google Analytics and Mailchimp, making your marketing easier to manage. However, it can be pricey for small businesses and doesn’t offer complete sales funnel capabilities.
ClickFunnels is great for building entire sales funnels. It’s an all-in-one tool that combines landing pages, sales funnels, email marketing, and more. ClickFunnels is perfect for businesses that need to create and manage complex sales processes. It offers many templates designed to convert visitors into customers. However, it is more expensive and has a steeper learning curve compared to Unbounce.
Recommendations Based on Different Needs
- For Simple Landing Pages: Choose Unbounce. It’s perfect for businesses that need to create effective landing pages quickly. It’s great for marketing agencies, e-commerce stores, and SaaS companies.
- For Complete Sales Funnels: Go with ClickFunnels. It’s ideal for businesses that need a comprehensive tool to manage sales funnels, email campaigns, and webinars. This includes coaches, professional services, and affiliate marketers.
Final Thoughts
Both Unbounce and ClickFunnels offer powerful tools, but they serve different needs. Unbounce excels at creating landing pages and optimizing them with A/B testing. ClickFunnels provides a complete solution for building and managing sales funnels. Your choice should depend on your specific business needs and budget.